Comments on: One year after the acquisition: was it all worth it?

By: Mark

Mark — Tue, 05 Jan 2010 22:40:15 +0000

Thanks for sharing, as someone releasing their first app this is useful info!

By: @Lextar

@Lextar — Tue, 05 Jan 2010 18:27:49 +0000

RT @futuretap: Just blogged: One year after the acquisition: was it all worth it? (includes Where To? sales numbers) http://bit.ly/85V1ii

By: @mneuwert

@mneuwert — Tue, 05 Jan 2010 12:25:37 +0000

RT @futuretap: Just blogged: One year after the acquisition: was it all worth it? (includes Where To? sales numbers) http://bit.ly/85V1ii

By: @MobileZeitgeist

@MobileZeitgeist — Tue, 05 Jan 2010 12:24:07 +0000

Great read! RT @futuretap One year after the acquisition: was it all worth it? (includes Where To? sales numbers) http://bit.ly/85V1ii

By: Ortwin Gentz

Ortwin Gentz — Tue, 05 Jan 2010 10:12:32 +0000

Adam, we also use Linkshare signature tracking. AdMob offers download tracking using the device id. Other than that, we’re just guessing, too.

By: @christian_beer

@christian_beer — Tue, 05 Jan 2010 05:21:48 +0000

RT @CocoaGeek: RT @MarkusN Great read! – RT @futuretap: One year after the acquisition: was it worth it? http://bit.ly/85V1ii

By: Adam Howitt

Adam Howitt — Tue, 05 Jan 2010 03:40:18 +0000

Thanks for the write-up. Marketing an iPhone app at $2.99 a pop is definitely a challenge. I was interested to read your comment about the conversion rates of Google AdWords campaigns: “Admob and Facebook offering the worst value in terms of ad dollars spent per sale”. How were you able to work out which clicks converted into sales? The best I’ve been able to do is use the iTunes Linkshare links in ads in the US and UK with the “signature tracking codes” so I can see clicks and sales but is there something else I’ve not heard of? Would love any extra tips for tracking sales and advertising. For any none Linkshare the best I can do is throw a lot of money at it and look at daily sales for a deflection!

By: MacTyler

MacTyler — Tue, 05 Jan 2010 01:47:01 +0000

Great read guys! I really enjoyed it!

By: H.Murchison

H.Murchison — Mon, 04 Jan 2010 20:50:01 +0000

Well I just bought Where To this morning and I’m looking forward to watching it improve. Fascinating story and ironic that I purchased this morning and come across this posting. Best wishes for 2010

By: @macguru17

@macguru17 — Mon, 04 Jan 2010 20:33:09 +0000

RT @futuretap: Just blogged: One year after the acquisition: was it all worth it? (includes Where To? sales numbers) http://bit.ly/85V1ii