I’m happy to announce that Where To? 1.7 is now officially released in the App Store. In this release we’ve put our focus beside numerous category and brands improvements on internationalization.

We’ve added the following languages:

• French
• Spanish
• Italian
• Portuguese
• Greek
• British English

Together with English and German, Where To? is now localized in 8 languages. The nice thing about the added localizations: Even if you don’t speak one of these languages, you’ll still profit when traveling into such countries. Where To automatically uses local search terms depending on your current position. As an example, when you’re speaking English and are traveling to Montreal in Canada, Where To will automatically use French search terms although the user interface will remain English. We call this “on-the-fly translation” and we think it’s a huge improvement for travelers.

To make things even better, we have reworked our brands database of more than 1100 worldwide brands to display each brand only in the countries where it’s available. So, all you British users won’t be overwhelmed with US-only brands anymore.

Where To 1.7 is available as a free download for all current Where To owners.

Special note for French and Italian users: In version 1.7 we have an issue that the categories are localized correctly but the labels are still in English. This will be fixed in the next update that is currently waiting for Apple’s approval.