Today, Apple approved Where To 2.0. The new version greatly enhances the user experience by making use of several iPhone OS 3.0 features. It uses a built-in map to display the results right within the app. To find out more about a specific location, a call can be initiated or the homepage can be displayed using the integrated web viewer. Then, the user can get driving directions using maps, add the destination to his contacts or share it using email, SMS or the clipboard.
When I acquired Where To in December last year, I had a clear vision of how to evolve the app into an integrated location finder. While there are still more things to come in the future, we feel the 2.0 release is a great step towards that vision.
We also implemented a lot of thoughtful little details: When the user taps the locate-me button, the map auto-follows the current GPS position and auto-reloads new results while moving. If desired, the automatic screen lock is prevented.
Introductory & Upgrade Offer
When we transferred the app into our account, I promised we would work on a solution to sweeten the upgrade path for existing customers. Now, we’re delivering on that promise by reducing the price to 99¢ (US) until August 23. This is 66% off the original price and we feel the offer’s more than fair for existing customers given the multitude of new features.
While we had all our loyal existing customers in mind, the price cut is not limited to them. (The App Store does not support upgrade pricing as of now.) So it’s also a great opportunity for everybody to get hold of Where To at an unbeatable price!
All customers who bought Where To after June 23 get the update for free.
Update: Have a look on our upgrade notes for existing Where To customers, too.
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