Where To? 11 adds Augmented Reality, place collections and much more, now free to download

In its biggest update in history, Where To? 11 adds a ton of new features and moves to a freemium business model.

The new Augmented Reality (AR) view visualizes nearby locations in the live camera view, on top of reality. Users can point their iPhone at the street scene and view nearby shops and services without having to read a map or list. AR in Where To? works worldwide and is not restricted to a few supported cities as in the Apple Maps app.

Favorite places can now be organized in collections, for example for an upcoming trip. Collections can be imported from KML, KMZ or GPX and can be shared with friends.

Navigating to a selected place is easier than ever with Where To? 11: Along with the option to get directions from more than 60 supported third party apps, the integrated wayfinder is more prominent and now also offers public transport directions, in addition to the existing car, bike and pedestrian routing.

Being a first class citizen on iOS, Where To? 11 supports dark mode, adds context menus in various places, and improves its Siri integration by letting the users install a “Search nearby” Siri shortcut. When speaking the activation phrase, Siri refines the question by asking for the category the user wants to search for.

Where To? 11 also offers configurable home screen widgets in various types and sizes. They can show selected or the last viewed places or categories.

Also new in version 11 is the share sheet extension “Open Location in Where To?”. It detects addresses in text or websites but also opens places from other apps. As an example, the user can open places from travel apps such as Booking.com, OpenTable or Foursquare and save them in a collection. The Maps apps from Apple, Google, and others are supported, too.

On the content level, Where To? 11 adds price ranges, home delivery options for restaurants, increases the number of locations with menus and reservation options and supports photos in reviews.

New business model
Where To? is now free to download and the standard feature set is free. A Where To? PRO subscription is available at $2.99/year with a one week free trial being available. The subscription is required for the following premium features: AR, directions, favorites & collections and location reminders. Existing users who purchased the app receive a free, lifetime Where To? PRO subscription.

“By going free, we lower the barrier to download the app”, says Ortwin Gentz, FutureTap CEO. “We encourage everyone to try out Where To? as an alternative for their location finding needs.“ Where To? puts a strong focus on user privacy and doesn’t create any user tracking profiles. “We’re not in the business to sell our users’ data“, Gentz adds.

Where To? 11 improvements in a nutshell

  • Augmented Reality
  • Place collections with import & export
  • Directions with public transport support
  • Dark mode
  • Context menus
  • Improved “Add to Siri”
  • Widgets
  • “Open Location in Where To?” for the share sheet
  • Home delivery services, more dinner menus and reservation options
  • Photos in reviews

Device Requirements
iPhone, iPod touch, optionally Apple Watch; requires iOS 11.2 or later.

Language Support
English, German, French, Spanish, Italian, Dutch, Portuguese, Japanese, Turkish, Greek

Pricing and Availability
Where To? 11.0 is free to download and available worldwide exclusively through the App Store in the Navigation category. Where To? for iMessage and Where To? for Apple Watch are included in the iPhone app. The Where To? PRO subscription is available at $2.99/year or $0.99/quarter with a one week free trial. The subscription is required for the following premium features: AR, directions, favorites & collections and location reminders. Existing users who purchased Where To? 7.x – 10.x receive a free, lifetime Where To? PRO subscription.

Important Links:
Where To? product page: https://www.futuretap.com/whereto
Where To? Press Kit with additional screenshots and information: https://www.futuretap.com/press/whereto
App Store: https://apps.apple.com/app/id903955898

Offer to the Press:
If you’re interested in reviewing Where To? we’ll gladly provide a promo code that enables all PRO features on request.

Press contact:
Ortwin Gentz
CEO, FutureTap GmbH

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