July 10, 2008 Where To? 1.0 is launched as one of the first 500 apps on the App Store. The first three months of its existence, the app is sold under the tap tap tap brand.
October 13, 2008
December 16, 2008 The App Store crosses the mark of 10,000 apps.
June 8, 2009
August 8, 2009 In iPhone OS 3, Apple added MapKit allowing developers to add maps to their apps. Where To? 2.0 immediately jumped on board.
December 4, 2009 As one of the first apps, Where To? collaborates with third party apps starting with Navigon for turn-by-turn directions. Over the course of the years, support for more than 80 different apps has been added, supporting car, bike, pedestrian and public transport navigation. Today, Navigon is no longer available on the App Store. At this time, the App Store counts more than 100k apps.
August 6, 2010 We’re surprised to discover a replication of the Where To? home screen in an Apple patent application and are worried about the implications. The story created a huge media frenzy with dozens of publications reporting. Turns out Apple merely illustrated a potential use case of their invention.
January 26, 2011 Where To? 3D, a fun and pretty advanced augmented reality feature is introduced. The feature is made available as an in-app purchase with a phenomenal conversion rate.
August 8, 2011
November 12, 2011 Ratings and reviews are added to place listings in Where To? 4.0.
June 21, 2012
December 19, 2012
February 21, 2013
February 28, 2014 Where To? is the first app (and up til today the only app) to send destination information to car navigation systems. Starting with Audi in Where To? 6.0, Mercedes Benz is added in 6.7, BMW in 7.0 and Porsche just recently. At the end of 2013, more than 1 million apps are available on the App Store.
September 4, 2014 Every brick in the app was turned in a radical UI redesign: The leather theme was replaced by a modern, flat, and fluid UI design, suitable for iOS 7 and beyond. One thing has remained though over all the years since 1.0: the iconic category wheel – we will cherish it!
September 18, 2014 Where To? for Pebble is released. The companion app helps with last mile navigation leveraging the Pebble’s hardware compass. Meanwhile, Pebble was acquired by FitBit and the smart watches are no longer on the market.
April 2, 2015
September 13, 2016 iOS 10 opens up the Messages app for third parties and launches the iMessage App Store. Where To? adds an iMessage app that reduces friction to insert location cards into conversations.
November 8, 2017 Table (and hotel) reservation and location alarms are added.
July 28, 2021 After being a paid app for 13 years, Where To? 11 is now free to download with a PRO subscription. The Augmented Reality view is reimagined using ARKit. Dark mode support and “Open Location in Where To?” for the share sheet are added.
May 20, 2022 Shared bikes and scooters conquer the cities. Where To? 12 shows realtime locations of vehicles from 200+ operators making it greener and more convenient to get from A to B in the city.
July 11, 2023 Those first 15 years were an amazing journey. And we’ve a ton of great stuff in the pipeline for you. Here’s to the next 15 years!
Where To? is 15 years old! ? What started as just a launcher for the Maps app quickly evolved into a full-fledged location finder app that lets you find, compare, and organize places, as well as navigate to and interact with them. The last 15 years have been an amazing ride, so I’d like to invite you to a time travel visiting Where To?’s major milestones:
Launch
Pulled from the App Store
TapTapTap, the former owner of the app, pulls Where To? from the App Store due to internal conflicts and puts the app on the market for a potential acquirer.
Acquisition
FutureTap acquires the Where To? app with all its assets for $70,000. The app is available again in the App Store including a German localization.
WWDC 2009
Where To? is featured in various sessions at WWDC 2009 & iPhone TechTalk World Tour for its nice, tactile user interface design.
Built-in map
Supporting third party apps
“PatentGate”
Augmented Reality
App Store featuring
Apple features Where To? as “App Of The Week” and later that year in “iTunes Rewind”.
Ratings & Reviews
Favorite Places & iCloud Sync
Favorite places, dinner menus, iCloud sync and more is added in Where To? 5.0. A black translucent share sheet is added just months before Apple adds a similarly styled system-wide share-sheet in iOS 6.
Directions
In addition to the ever-growing list of third party navigation apps, Where To? 6.0 comes with built-in directions for car, bike, and pedestrian navigation.
Where To? Gets a Little Sister
“Street View” (later renamed to “Streets“) for iPhone and iPad is launched on the App Store.
Send to Car
Flat UI
Pebble App
Apple Watch App
Just in time for the launch of Apple Watch, Where To? is available in a miniaturized version for the new gadget.
Apple Watch takes the smart watch market by storm and independent players such as Pebble soon begin to struggle.
iMessage App
Location Alarms & Table Reservations
Going freemium
Micromobility
The Future
